Ash Pournouri Breaks His Silence 7 Years Later: Respect or Relevance?

It has been seven years since we lost Tim Bergling. Seven years where the world has mourned, celebrated his music, and tried to let him rest. We have seen tributes, concerts, and the slow, painful process of healing for his family and fans.

But now, his former manager, Ash Pournouri, has resurfaced.

Ash is claiming he wants to reveal the "untold truth" about Avicii. He says he stayed silent out of respect, but reading his recent statements, it doesn't feel like respect to me.

To be honest? It feels like the money is finally running out.

Ash recently posted a long statement claiming that a "false narrative" has destroyed his life and that he is now taking legal action to "set the record straight." He claims he waited to protect Tim, but the timing feels suspiciously like a desperate bid for relevance now that the spotlight has truly faded.

The Narrative vs. The Timeline

Ash is trying to rewrite history to make himself the victim of a "distorted picture." He acts as if he was right there, fighting for Tim until the end, but we have to look at the cold, hard facts. The timeline tells a different story.

Here is the reality:

• December 2016: Avicii officially fired Pournouri and split from At Night Management.
• April 2018: Tim passed away.

That is 1 year and 4 months later.

When Tim died, Ash didn't stand up and "tell the truth" then. He went private on Instagram. He ignored questions. He disappeared. He was out of the picture. Yet now, years later, he wants to center himself in the story again?

Sweden Hasn't Forgotten

Ash portrays himself as a victim of a global misunderstanding, likely blaming the Avicii: True Stories documentary for making him look bad. But this isn't just about a movie.

In Sweden, the local community still holds him accountable. When he joined the jury for the TV show "Idol" recently, there were boycotts. People haven't forgotten the pressure Tim was under.

As one commenter (ulrika84sthlm) perfectly put it on his recent post:

"I find it shocking and astonishing that you after all these years take this road... You have a role in this tragedy. If you can't handle that - that is on you. Don't reopen this hurtful page in Swedish music history, especially not based on personal vindication."

Why Now?

I personally offered to speak with Ash Pournouri about this directly. I wanted to hear his side, to understand if there was something we missed. He rejected the offer.

Instead, he has chosen to launch a legal battle and a PR campaign. Why?

If this was really about "the truth" and "respect" for Tim, this would have been handled privately years ago. Bringing this up now, threatening to release "unedited recordings" or evidence, feels like he is treating Tim’s memory as a bargaining chip. It feels like he is trying to retcon the narrative because it has become financially convenient to do so.

A Note on Tim's Legacy

I want to be clear: people can disagree on how Tim's legacy is handled today or the decisions his family makes. That is a separate conversation. Whether we agree with every posthumous release or tribute is up for debate.

But what Ash is doing is different. This isn't about honoring a legacy; it feels like an attempt to salvage his own reputation at the expense of a peace that was hard-won.

My Wish for the Community

My wish is for Tim's family to have peace. I want Tim to finally be allowed to rest.

Ash Pournouri making this about himself seven years later does not help the family. It does not help the fans. It just reopens the wound.

We need to ask ourselves:

• What is his actual goal with this?
• Why wait 7 years?
• Why can't he just let the music speak for itself?

A Message to Ash Pournouri

I do stand against this, and I am with Tim and his family. In my opinion, this is completely wrong, and you should reconsider what you are doing.

We remember Tim for the melody, the joy, and the genius he shared with us. We don't need "untold truths" that only serve the teller.

— Livvux

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